Near the end of Carl's report, he says that 51% Democrat ads are personal negative attacks while 69% of Republican ads are policy negative attacks ads. They may be negative ads, but there seems to be a difference.
As you watch this year’s ads — and I’ve been watching all too many lately — you’ll notice a striking difference between Democratic and Republican attack ads: Democrats are attacking over personal issues, Republicans are attacking over policy.
(ABC News, Segment 2 at 12:44 mark)
Wesleyan Media Project, quoted by Carl in his report, has toted up the positive/negative political ads used per party between January 1 and October 5, 2010.
In 2010, pro-Democratic ad sponsors focused on the personal characteristics of Republican candidates in 21% of their attack ads. This is up from the 12% of Democratic attack ads in 2008 that were focused on personal characteristics. Republicans have mentioned candidate characteristics in 11 percent of their attack ads this year.Segment from HULU:
"The use of personal attacks actually makes sense for the Democrats this year," said Michael Franz, co-director of the Wesleyan Media Project and associate professor of government at Bowdoin College. "The issue environment does not really favor them, in that many Obama policies are unpopular, so many Democrats are choosing to point out the personal foibles of their opponents."
Full ABC It's a Small World News with Diane Sawyer episode.
The life of Indigo Red is full of adventure. Tune in next time for the Further Adventures of Indigo Red.