Sunday, April 06, 2008

Absolut World and Real World

The Absolut vodka campaign has made quite a splash here in Baja Canada ... uh, I mean the United States. The ad campaign currently running in Mexico was designed to appeal to the Mexican sensibility that America "stole" the best parts of Mexico in 1848 as a result of the Mexican-American War.

Under the Treaty of Guadalupe Hidalgo, Mexico got $15 million, less than half of what the US offered for the territory before the war. The US also assumed the entire $3.25 million debt owed to US citizens by the Mexican government. Apparently, that wasn't enough and now Mexico wants the land back in exchange for absolutely nothing and Absolut feels their pain.

Evidently, the best parts of Mexico were those that contained the oil empires of Texas, the gambling meccas of Las Vegas and Reno, the entertainment capital of Hollywood in Los Angeles, Silicon Valley near San Francisco, Coors Beer HQ in Golden, the Mormon Tabernacle Choir in Salt Lake City, the cattle ranges of Oklahoma and Nebraska, and the ski resorts in Utah and Lake Tahoe. Somehow, though, we manage to hold on to Microsoft and Starbucks in Washington.

In this blog posting, let's forget the really stupid blunder French owned Swedish booze maker Absolut committed in so far as their American (former)consumers are concerned. With the blog uproar, maybe Absolut has caused Americans not directly affected by illegal immigration to pay more attention to the Reconquista of the Western United States led by Mecha, La Raza, and Los Angeles Mayor Antonio Villaragosa. How close to reality has Absolut come to reflecting the true demographic US-Mexico border?

Pretty damned close I'd say. And we seem to be losing Microsoft and Starbucks to boot. Maybe a small thank you note to Absolut would be okay.

LA Times
Absolut Vodka

Related posts:
Annex Mexico
America Owns the Southwest and Here's Why

The life of Indigo Red is full of adventure. Tune in next time for the Further Adventures of Indigo Red.


Mike's America said...

I'd like to see a map which shows how many of those are illegal.

Indigo Red said...

it's not likely you will be able to see such a map, Mike. Illegals just don't identify themselves as such for fear of deportation. However, it would be logical that illegal aliens would tend to live in areas of higher populations of similar ancesty folk.

I live next to the city of Santa Ana, in Orange County, CA. Lots of Hispanics, lots of illegals. And a Mexican Consular office that freely admits to aiding illegal immigrants as well as helping them buy land and homes here, thus, buying back the territory. The mayor of a Mexican town is a voting US citizen resident of Santa Ana. He votes on both sides of the border and he says his votes favor Mexico.

The reconquest is not necessarily a matter of legality. I know plenty of American citizens of Mexican heritage who want the Southwest as Aztlan. I work with several and at least one in my extended family, a cousin, advocates reconquest.

Perhaps in the upcoming census there will be a legal/illegal status box to check. Then we can see that map.

Gayle said...

Absolute has apologized, if you want to call it that. They said:
""In no way was it meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues," Absolut said in a statement left on its consumer inquiry phone line." Rather weak if you ask me.

Here's the link:,2933,346964,00.html

Gayle said...

I meant to add to the above comment that if there intention wasn't to offend or disparage; wasn't meant to advocate an altering of border or lend support to anti-American sentiment, and wasn't intended to reflect immigration issues" what in the world was the intention of the ad? They forgot to tell us! I promise you that they could have sold their product without that map.

Indigo Red said...

It was, indeed, a weak apology, Gayle. In the first link of the post, Absolut explains that the ad has been withdrawn from the Mexiacn markey as of April 4. But, we all know how long the billboards remain. Old magazines in doctor's offices will be seen for decades.

The guy who came up with the ad is an Argentine working in Mexico for the French owner of Swedish spirits. That's alot of national sensibilities to compute. I don't think they knew what their intention was beyond making money.

I'm wondering how Absolut's home would have reacted to an 'In and Absolut World' map of NAZI occupied Europe.

Marie's Two Cents said...


At least they are leaving most of Oklahoma alone.

Yet we manage to hang on to "Starbucks" LOL

Indigo Red said...

I don't know why the illegals would not occupy Oklahoma, where the wind comes sweepin' down the plain and the wavin' wheat can sure smell sweet when the wind comes right behind the rain. Oklahoma, Ev'ry night my honey lamb and I sit alone and talk and watch a hawk makin' lazy circles in the sky. We know we belong to the land and the land we belong to is grand! And when we say Yeeow! Ayipioeeay! We're only sayin' you're doin' fine, Oklahoma! Oklahoma O.K.

Okla-okla-Okla-Okla-Okla-Okla-Okla-okla-Okla-Okla-Okla-Okla...Oklahoma O.K. L - A - H - O - M - A. OKLAHOMA! Yeeow!

Indigo Rose said...

You make me smile, brother, cuz I can hear you singing in my mind:-)
and know how you would be laughing while writing the above.

Indigo Red said...

I satrted out trying to be serious.