Sunday, September 25, 2005
Taller, Whiter, Blonder
In a bold move to spice up sagging sales in Japan, McDonald's has created a new look for the Clown. Ronald may no longer be the good hearted goofball in baggy pants and oversized shoes chasing after Hamburgler. Today, she may be Ronnie in a red dress or striped bikini.
Restyling Ronald into a "foxy female version," reads the Guardian newspaper, " with shoulder-length straight auburn hair in place of Ronald's frizzy mop, smolders at the camera in a flowing yellow dress, and later a red and white striped bikini with thigh-length leggings and red high heels" is reminiscent of Carl Jr's./ Hardee's attempt to
sweeten their market share by using Paris Hilton in a sexy TV burger ad . That attempt to bolster sales failed and flat-lined within a week or two.
Not so the Japanese ad campaign. So far, they have reached the targeted older crowd that had largely abandoned McDonald's. The surprise for McMarketing was the renewed interest of 16-20 year old girls who are very interested in the new attire as well as the menu. The style change is garnering much praise from the fashion world, but the gender switch may be too much for worldwide release.
However, after charges were made that the McDonald's menu is hostile to the Japanese diet, according to The Times of London, McD's first Japanese president, Den Fujita, had this to say (hold on to your hats folks), "The reason Japanese people are so short and have yellow skins is because they have eaten nothing but fish and rice for 2,000 years. If we eat McDonald's hamburgers and potatoes for a thousand years we will become taller, our skin become white and our hair blond."
OMG, did he really say that? Methinks Den has some 'splaining to do!
The life of Indigo Red is full of adventure. Tune in next time for the Further Adventures of Indigo Red.